15th Anniversary Launches New Rendition of the Annual Promotion
In honor of the 15th anniversary of Hamptons Restaurant Week©, the brains behind the annual promotion, Long Island Restaurant and Hospitality Group (LIRHG), is has introduced a new and improved rendition of the event, East End Restaurant Week (eastendrestaurantweek.com). The promotion was originally created to garner positive publicity and generate additional business for East End restaurants during a traditionally slow period and as a kick start to the spring season.
What began as a South Fork promotion, was so well-received, that over the last 14 years it has grown to encompass all of the East End, including the North Fork. "We've always received a tremendous amount of support from the North Fork," says LIRHG President Steve Haweeli, "it's time we recognize that and show our appreciation for all restaurateurs involved."
Participating restaurants offer a unique three-course prix fixe menu for $28.95, every night they are open except Saturday when the menu may only be offered until 7 p.m. Each participant is required to offer three options per course. As well, the promotion features a lodging component offering an option for a discount getaway to the East End. Each participating lodging property offers a minimum 10 percent discount off your stay during the promotion, certain limitations may apply. The option to stay at one of the East End's amazing participating lodging properties at a discounted rate coupled with the restaurant promotion offers a great off-season getaway to one of the most beautiful regions on the east coast.
East End Restaurant Week is a win-win for participants and consumers, alike. Diners are provided the opportunity to experience new restaurants and lodging properties they might not otherwise try at an affordable price. For over the last decade restaurateurs have reported a surge in business during the promotion, some by more than 50 percent. East End Restaurant Week is presented by Long Island Restaurant and Hospitality Group, the business-to-consumer promotions division of WordHampton Public Relations.
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